In this episode of Tramlines, we head to Emery Soft Fruits Ltd in Hampshire to explore how growers are producing high-quality strawberries and raspberries in an increasingly challenging environment. As reliance on synthetic chemistry declines, integrated pest management (IPM) is taking centre stage. Joined by expert Matt Greep, Horticultural Agronomist at Agrii and Simon Beasley UK Sales Manager, at Bioline, we uncover how biological controls, pollinators and proactive strategies are helping growers stay ahead of pests, improve sustainability, and deliver consistent, premium fruit to UK consumers.
IPM is now central to modern soft fruit production
Consistent quality and flavour drive every decision
Proactive monitoring keeps pest pressure under control
Pollinators improve fruit shape, yield and uniformity
Building beneficial insect populations lowers costs long term
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