In this Spotlight Session, we sit down with Matt Deseno, Founder and CEO of Helped.com (formerly HL Pro Tools), to talk about closing the gap between what business owners know is possible with HighLevel and AI and what actually gets built inside their businesses.

With six years of experience building inside the HighLevel ecosystem, Matt has helped businesses of every size turn stalled ideas into finished, working systems using funnels, automation, AI and end-to-end HighLevel systems.

We dive into: 💥 Why so many owners invest in HighLevel and still struggle to get things implemented 💥 Where to start with AI if you’re already using HighLevel 💥 How to decide what AI, your team and outside help should each handle 💥 How HighLevel supports scalable growth

Catch the full episode to learn how Matt is helping business owners scale with simple systems and smart automation. Then come see Helped at LevelUp 2026, October 26–29 in Dallas.


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