In which we sit in the garden, roast gently in the sun, and talk about cognitive biases, Panglossian optimism, Russian roulette, snakes on planes, and why most design is... fine actually. A very one-take kind of episode. Leaf-in-coffee energy throughout.


  • Confirmation bias affects individuals. But if you want to harm an entire organisation, you need validation.
  • You can be right, they can be right, or (more likely) you’re both missing something and a third way exists.
  • Heuristics are usually good. It’s when you step into a new context that they betray you.
  • Change start with acceptance. Weirdly, that’s when things can shift.
  • Almost everything on our shelves is poorly designed in some way ... and yet it’s still there.


Links, Ideas, and People Referenced





Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


You can find all our latest episodes here: https://shows.acast.com/tentacles


... and more information about our work and resources at crownandreach.com


... and you can contact us through tentacles@crownandreach.com

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