Jasmin Hume, CEO & Founder at food tech startup Shiru, is on a mission to change our global food system. Working at the intersection of tech, AI, science, biology and creativity, Jasmin shares her fascinating vision of how we can fight the environmental crisis by redesigning foods.

Host: Christian Budtz


Short-cuts: 

3:00 Jasmin's journey into food tech / 

6:00 The idea behind Jasmin's startup, Shiru / 

10:00 What's wrong with our food system today / 

15:00 Jasmin talks about climate change / 

17:30 Why ingredients are so important / 

21:00 How Shiru's technology is different / 

25:00 Creating a step change for large food companies / 

27:00 The importance of brand building / 

30:30 The power of purpose / 

34:30 How to find the right investors / 

41:00 Barriers facing food tech /

43:30 Jasmin's advice for entrepreneurs / 

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