Why You Should Build Your Audience Before Your Product Is Ready | Kelly Lundberg

What if the biggest mistake entrepreneurs make isn't creating the wrong product, but waiting too long to start marketing it?Kelly Lundberg is launching a book that isn't finished yet.In this episode, Kelly explains why she has chosen to build the audience for her upcoming book, *Identity Lag*, before the book is ready — and why entrepreneurs, coaches, consultants and business owners should consider doing the same with their own products, courses, programmes and services.Instead of disappearing for months to create something behind closed doors and hoping people will buy it at launch, Kelly shares how to build demand while you're still creating.She explains how testing an idea, sharing the journey, building a waitlist and listening to your audience can help you understand what people actually want before you invest more time into creating the final product.In this episode, Kelly covers:• Why you should build the audience before you need it• The problem with waiting until your product is “ready” to market it• How to test an idea before investing months into creating it• Why audience feedback can improve your final product• How to build a warm audience before launch day• Why a waitlist is more than just a list of email addresses• How to create interest without making a hard sales pitch• Why sharing the behind-the-scenes journey can build demand• How to test the language and messaging around your offer• Why your launch should start before your product is finished• How visibility supports a successful product launchKelly also shares how she is using ScoreApp to build the founding audience for *Identity Lag*, giving the first 100 people the opportunity to follow the journey and be prioritised when the book launches.The same strategy can apply to almost anything.A book. A course. A service. A programme. A new business idea.The goal isn't to create something in isolation and hope people want it.It's to intentionally build the demand while you create it.Because your launch doesn't start when your product is ready.It starts when you decide who you want waiting for it.If you're currently creating something, ask yourself:**Who knows about it? And who has already raised their hand and said, “I want to know when this is ready”?**If *Identity Lag* is something you're curious about, join Kelly's Founding 100 through the link below.If you found this useful, give the video a thumbs up and let Kelly know in the comments what you're currently building.🎯 Take Kelly's Radical Visibility Scorecard and discover where you're visible, where you're invisible, and what to do next:https://kelly-fjns9c1j.scoreapp.comKelly's sharing 50% off through her ScoreApp — check it out here:https://share.scoreapp.com/dcebcda2 Let us know your visibility score in the comments, we'd love to hear your biggest takeaway from this episode.Connect with Kelly:LinkedIn https://www.linkedin.com/in/kellylundbergofficial/Website https://kellylundbergofficial.com/Instagram https://www.instagram.com/kellylundberg.official/__About KellyTo inspire limitless action, every conversation, every person, every day. Kelly Lundberg transforms ambitious professionals into magnetic leaders who command attention before they speak. A bestselling author, double TEDx speaker and international keynote speaker, she has spent over two decades helping executives and entrepreneurs turn expertise into influence. From Chanel to Visa, Kelly blends strategic storytelling, mindset mastery and high-energy delivery. Through her podcast, book Deseed the Lemon and stage presence, she empowers you to turn your story into your ultimate competitive advantage.