What if one of the most powerful tools for protecting your brain health has been right under your nose all along? In this fascinating episode, Jonathan Askholm explores the science of olfaction and its direct connection to memory, emotion, and cognitive function. Drawing on emerging research and personal experience, he explains how intentional smell training may improve memory, mood, and even support healthy aging. This conversation opens a new and highly accessible pathway to brain health, reinforcing that a simple daily practice can have profound effects on how we age.
Jonathan Askholm is a brain health educator and co-founder of Memorease, a company focused on olfactory training for cognitive wellness. He has a background in psychology and a passion for teaching practical strategies that support mental and emotional well-being. His work is deeply influenced by his personal experience of losing his father to dementia, which inspired his mission to help others take proactive steps toward brain health. Jonathan collaborates with experts in scent creation to develop structured olfactory training tools grounded in scientific research. He regularly delivers workshops and presentations to older adults and community groups across Canada. His current focus is on making this brain health practice, simple, accessible, and empowering for everyday use.
