Avsnitt Copywriting: How to actually use a swipe file [true story] Breakthrough Marketing Secrets Spela Dela
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ High-Velocity Copywriting Course 🔍 Why Ads Worked Copywriting Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets I once got in a fight with a copywriter over swipe files… I called him out on using one. He was trying to get hired by the company I was working for at the time, as Copy Chief. He got pissed, and ended up calling customer service and making a big stink. There were way too many phone calls about it. Thankfully it was all remote — so it was mostly him having a temper tantrum by email and phone. If we’d been in person, maybe he would’ve tried to take a swing at me. He was that upset. That’s where I’m coming from when I say I hate swipe file copywriting. But… I just did it — on a client project, with an A-list client. The trick is I did it very differently. Today, that true story and a lesson in ethical and effective use of your swipe file. Copywriting: How to actually use a swipe file [true story] Yours for bigger breakthroughs, Roy Furr Rss Apple Podcaster →
