In this episode, Logan and guest co-host Julianne sit down with Jackie Baker, founder of Spark Events and co-founder of Event Pro Suite, for an honest conversation about pricing. Jackie shares the mistakes most event planners make without realizing it, where she landed after years of trial and error across flat-fee, percentage-based, and hourly structures, and what finally made her start charging what her work is actually worth. If you've ever undercharged, over-delivered, or struggled to raise your rates with long-term clients, this one is for you.
SHOW NOTES:
Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop
Connect with Jackie Baker:
Website: https://www.sparkeventshq.com
LinkedIn: https://www.linkedin.com/in/jackiewoodbaker/
Instagram: https://www.instagram.com/sparkeventshq/
Facebook: https://www.facebook.com/sparkeventshq
Related Episodes:
Ep. #230 - When and How to Raise Your Event Rates Confidently: https://open.spotify.com/episode/0uVLTOY3lqRqxrnxNlWHXx?si=BOFMTQmrQd2cOGKMh0Bb3Q
Ep. #211 - Fractional CFO interview with Kelle Thorpe: https://open.spotify.com/episode/0plbiquoAHS5tpbFs0593K?si=Myft59dyQGiTmRNWl8Xukw
Ep. #147 with Jackie Baker: https://open.spotify.com/episode/3piq1gn938vKhNK39V4RFL
Connect with guest co-host Julianne Read on LinkedIn: https://www.linkedin.com/in/julianneread/
Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest
Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free
THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!
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