The Data-Driven Event: Personalization, AI, and What Actually Works with Vinnu Deshetty

In this episode, Logan is joined by guest co-host Lee Gimpel and guest Vinnu Deshetty, the Event ROI Coach, for a conversation about one of the most misunderstood topics in the events industry right now: data. Vinnu breaks down what clean data actually means, where AI is genuinely helping event professionals versus where the hype is outpacing the reality, and what real personalization looks like versus what just looks like it. If you've ever felt intimidated by data or unsure where to start, Vinnu makes it feel human, practical, and worth your attention.

SHOW NOTES:

Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop

Connect with Vinnu Deshetty:

Website: https://www.eventroicoach.com

LinkedIn: https://www.linkedin.com/in/vinnudeshetty/

Connect with guest co-host Lee Gimpel on LinkedIn: https://www.linkedin.com/in/lee-gimpel/

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

——

FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)