Mariana Cogan: Go Big or Go Home

Go big and build relationships. That's been the secret sauce to Mariana Cogan's (CMO of Hexagon Manufacturing Intelligence) success.

On this episode of The American Dream podcast, Mariana and Elias go back in time to how they first met, discussing how a business meeting turned into a longstanding friendship, and how understanding cultural differences leads to strong leadership.

Jump to:

• (1:18) How Elias and Mariana became friends
• (6:16) You have to go big or go home
• (8:34) Mariana’s backstory: Mexico City
• (9:47) Mariana’s backstory: Mariana goes to Japan
• (11:03) Being aware of cultural differences in business
• (15:15) What cultures do you really identify with?
• (18:42) You need to be able to explain your reasoning
• (19:33) Building a business reputation

• (21:35) Mariana’s career trajectory
• (23:35) The Latino advantage
• (27:38) Mariana’s #1 recommendation

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