Fernando left his job as VP of Marketing at Blockstream to build a product on his own. Seven months later, still in beta, it was profitable. He has no employees, no investors and no board. Just a fleet of agents and a very clear view of where all this is heading.
He joins Jordan Walker to talk about what building actually looks like now, why the hardest part is no longer the code, and what happens to everyone who isn't a builder.
In this episode with Fernando:
Why the coding is now the easy part, and selling is still the hard part
Leaving Blockstream to go solo, and what he doesn't miss about managing a team
The moment in a demo call that tells you the truth
Running a business on a fleet of agents instead of employees
Why so much company content has started to sound identical
What happens to jobs when firms stop hiring altogether
Holding something scarce when the money supply isn't
Chapters:
00:00 Coming up
01:50 Seeing an early Perception demo
04:00 When AI was a glorified Stack Overflow
06:00 Does this feel like the early internet?
10:00 The trap of feeling productive
12:00 Coding is commoditised, selling isn't
16:00 Leaving Blockstream to build Perception
18:30 Nobody wanted the dashboard
21:00 The pivot to agents and MCP
25:30 The money moment is the honest moment
28:30 Can you lean on AI too much?
36:30 What agents actually save you
45:30 The real problem with AI slop
49:20 Profitable in beta, bootstrapped, solo
58:00 Jobs, ten years out
01:03:20 Hold something scarce
🇬🇧 Join the UK Bitcoin Business Network here: https://www.joinbbn.com/
FIND FERNANDO:
X - https://x.com/basedlayer?lang=en
Bitcoin Perception - https://bitcoinperception.com
CONTACT JORDAN:
X: https://x.com/JayW132
LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/
Email: hello@bitcoincollective.co
📬READ OUR NEWSLETTER: https://newsletter.bitcoincollective.co/
LISTEN / SUBSCRIBE:
Spotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eec
Apple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613
Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWN
YouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1
All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.
⸻
EDITED BY JAMES PEARCE
www.selectedfrequencies.com
Available now on YouTube and all major podcast platforms. This episode is for educational purposes only and does not constitute financial advice. Always do your own research.
Nobody Wanted His Dashboard, So He Binned It
He Left Blockstream to Build Alone
Why Coding Is Now the Easy Part
