"In God We Trust, for everyone else, bring the data!" Former Google executive Andrew Diffenderfer

LISTEN TO THIS!!!! Former Google Automotive exec and co-founder of Foundation Direct, Andrew Diffenderfer, shares some Google tricks of the trade and how dealers are capitalizing in these uncertain and volatile times. “Diff” answers a number of digital advertising questions and so much more in this crisp, fun and, informative NCM Special Edition episode.

With no/low inventory in stock, should dealers still be advertising?

What does Google know that dealers and their agencies don’t?

How can dealers compete with Carvana?