🎙 In this episode, I share the single shift that completely changed how I use AI - creating a clear, detailed Brand Voice Guidelines document so AI can write in “my” voice, not a generic AI-sounding one. I walk you through how I went from clunky, obviously AI emails to polished copy that sounds like the best version of me, while still being fast to produce and genuinely on-brand.
You’ll hear how I built my guidelines using examples of my own writing plus writers I admire, how I keep a live “exclusion list” of clichéd phrases, and how I use tools like Claude projects, Claude Code, and linked Google Docs so every AI project pulls from a single source of truth. If you want AI-written content that feels human, consistent, and undetectable as AI across emails, sales pages, and courses - this is for you.
KEY TAKEAWAYS
💡 Train AI in “Your” Brand Voice: Creating decent Brand Voice Guidelines enables you to quickly turn rambling voice notes into polished copy. Polished emails and marketing that actually sound like you wrote them.
💡 Create and Maintain One Source of Truth: Keep your guidelines as a single, central document that every AI writing project references. Include an exclusion list to stop AI from using cliches or phrases that don't sound like you and ensure it writes in an inclusive way.
💡 Use AI To Smooth Out Your Ups And Downs: A strong brand voice file lets AI keep your tone and quality steady, so your audience experiences consistent, confident communication even on bad days when your energy, focus, or mood fluctuates.
💡 Use Projects, Not One-Off Chats: Set up projects so you don’t have to re-upload your guidelines every time you start a new piece of content.
BEST MOMENTS
01:19 - 💬 “ Brand. Voice Guidelines are a document or set of documents that you share with the AI before you start writing any copy for any of your marketing, emails, or web pages.”
04:12 - 💬 “ Brand Voice Guidelines have transformed the speed at which I can produce content and also the quality of that content.”
08:35 - 💬 “ It (AI) can edit and do stuff on the fly while you're working with it, so it can be a self-correcting, iterative process that actually gets better and gets more intelligent, so to speak, as you are working with it.”
14:04 - 💬 “ Set up Brand Voice Guidelines, and it will transform the speed, quality, and ease of creating all of your content, forevermore.”
TIMESTAMPED OVERVIEW
00:00 Intro: AI helps articulate thoughts
03:49 Improving content with Brand Guidelines
07:34 Using AI to update branding
10:14 Why I switched to Claude
13:24 Creating effective Brand Voice Guidelines
VALUABLE RESOURCES
Join our private, focused, and supportive community designed for freedom-driven entrepreneurs at https://join.sys.academy/
LINKS TO CONNECT WITH THE HOST
Podcast: https://www.systemizeyoursuccess.com
Website: https://systemsandoutsourcing.com/
Facebook Group: https://facebook.com/groups/systemsandoutsourcing/
LinkedIn: https://linkedin.com/company/systemsandoutsourcing/
Instagram: https://instagram.com/systems_and_outsourcing/
YouTube: https://youtube.com/@drsteveday42
TikTok: https://www.tiktok.com/@drsteveday42
ABOUT THE HOSTSteve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.
This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/
