🎙 In this episode, I walk you through the 10-part Brand Voice document I use to train both AI and humans to write like me, so I’m not constantly rewriting emails, posts, and promos that just don’t sound like me. I show you how I turned years of trial‑and‑error with copywriters, coaches, and AI into a clear set of rules, examples, and banned phrases that keep content human, conversational, and on‑brand.
You’ll hear how I use content rules, my founder story, vision/values, ideal client briefs, and channel‑specific guidelines to create a single Brand Voice doc. A document that can be used with any AI or for human copywriters to get fast, high‑quality drafts that only need a very quick review before publishing.
If you lead a team or use AI anywhere in your marketing, this is the backbone that will stop you from sounding generic, robotic, or like every other person who operates in your industry or niche.
KEY TAKEAWAYS
💡 Systemise Your On-Brand Content Creation: Every business can easily create a single, well‑built Brand Voice doc that enables AI and team members to draft any written text in your own unique voice, without you having to spend hours supervising. Someone just needs to quickly proofread it and maybe tweak it before publishing.
💡 Ban the Phrases You’d Never Say: Capture cringey, over‑polished lines and outlaw them so your writing sounds like a real conversation, not a corporate brochure.
💡 Let Your Region Show Through (Lightly): Subtle regional cadence and expressions can make your brand feel more human. But it has to be a tone, not a costume. Don't sound like a stand-up comic, doing a poor impression.
BEST MOMENTS
01:40 - 💬 “ Humans like speaking to humans, and the minute they pick up that they are speaking to an AI… they lose trust.”
12:00 - 💬 “The read-it-aloud test is: Before any sentence ships, would Steve (I) actually say it aloud to a friend over a coffee? Is it the kind of line you'd only ever write down, never say? Then rewrite it.”
18:51 - 💬 “The long dash, and that is what AI always uses, and it's an absolute telltale sign something's being written by an AI.”
26:47 - 💬 “ It's probably the most powerful or useful standalone document out of all the ones that are in my brand kit.”
TIMESTAMPED OVERVIEW
00:00 Why most people can’t write in your voice
03:48 Your brand document ecosystem
10:57 The read‑it‑aloud test
18:47 Banned phrases, plain language & AI tells
23:00 Sentence structure and truthfully telling your story
VALUABLE RESOURCES
If you’d like to see my full Brand Voice document, head to https://sys.academy/guides and download it. You’ll also get an invite next time we run the live Copywriting Engine workshop, where we’ll build out the rest of your brand kit together.
LINKS TO CONNECT WITH THE HOST
Podcast: https://www.systemizeyoursuccess.com
Website: https://systemsandoutsourcing.com/
Facebook Group: https://facebook.com/groups/systemsandoutsourcing/
LinkedIn: https://linkedin.com/company/systemsandoutsourcing/
Instagram: https://instagram.com/systems_and_outsourcing/
YouTube: https://youtube.com/@drsteveday42
TikTok: https://www.tiktok.com/@drsteveday42
ABOUT THE HOST
Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.
This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/
