The Consumer Researcher
Avsnitt

Author Interview: Donna Hoffman and Thomas Novak, authors of the 2021 JCR Best Article

The Consumer Researcher
Dela

Donna Hoffman and Tom Novak are the authors of "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," which was published in the April 2018 issue of the Journal of Consumer Research. This article was selected as the winner of the 2021 Best Article Award. Listen to editors June Cotte and Markus Giesler discuss this article with Donna and Tom.

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