In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Chris Sorensen, CEO of PhoneBurner, to explore how outbound sales is evolving in the age of AI—and why human trust still closes the deal.
They cover:
✅ Where AI can elevate your outbound process—and where it breaks connection
✅ The mindset shift from rejection to feedback
✅ How to build trust in the first few seconds of a cold call
✅ Why compliance is no longer just a legal box to check—but a trust-building opportunity
If you're leading a sales team or still making calls yourself, this episode gives you the frameworks, mindset, and real-world insight to close high-ticket B2B deals more effectively.
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