Your chocolate bar got smaller. Your streaming service started showing adverts. Your phone slowly turned itself into something worse. There's a word for this now.

This episode traces the history of Enshittification, from medieval bakers shaving weight off loaves to Toblerone quietly widening the gaps between its peaks in 2016, and the Kraft Heinz boss who told the world to get used to paying more for food just as the cost of living crisis began to bite.

We then dig into how Big Tech does the same thing with software instead of food: Google search results getting worse, Windows 11's unwanted extras, Netflix reversing its own promises on password sharing, and what Apple really does with its pricing.

Finally, the companies bucking the trend entirely, including the $4.99 rotisserie chicken that Costco refuses to stop subsidising, and the supermarket that took an 86% profit hit rather than raise its prices.


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Artist: Sarah Chey

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