Why are ex-BB9ja winners unsuccessful in the music industry? Will Kellyrae be different?

Ever noticed all 3 former winners of the BB9JA TV show who ventured into music never made it to A-List?

Efe, Laycon and White Money, previous winners of the show, all ventured into the making music in Nigeria after winning millions of Naira. But today, they are less relevant in the music industry than previous anticipated.

With Kellyrae winning the 9th edition of the show, some industry experts are sceptical about his prospects in the music industry, should he decide to toe the path of his predecessors.