I am so excited for today’s conversation because we are talking about something I get asked about all the time: LinkedIn. Specifically, how to take the content you are already creating on Instagram and use it to build visibility and authority on LinkedIn without starting from scratch. My guest today is Michelle J Raymond, a globally recognized B2B LinkedIn strategist, founder of B2B Growth Co, international speaker, and co-author of two books on LinkedIn. She has spent over two decades in B2B sales and built one of the most practical, no-hype LinkedIn podcasts available today. What I love most about Michelle is that she is not going to tell you to abandon Instagram or that LinkedIn is better. She is going to show you how the two platforms work together to build a business that gets found by more of the right people.
WHAT YOU’LL LEARN IN THIS EPISODE
04:52 Why LinkedIn is no longer just for corporate job seekers and why small business owners and coaches are leaving serious money on the table by ignoring it
10:18 The key difference between Instagram and LinkedIn audiences and why the same person behaves differently on each platform
16:35 How to repurpose your best Instagram content for LinkedIn without it feeling recycled or out of place
22:47 What the LinkedIn algorithm rewards right now and why it is actually easier to get organic reach on LinkedIn than Instagram in 2026
29:14 The Power of Two: Michelle’s signature framework for how personal profiles and company pages work together to amplify your LinkedIn results
34:58 The biggest mistakes small business owners and coaches make when they try LinkedIn and how to avoid them
41:22 Michelle’s practical starting point for anyone who wants to get going on LinkedIn without adding hours to their content calendar
ABOUT OUR GUEST: Michelle J Raymond
Michelle J Raymond is a globally recognised B2B LinkedIn strategist, founder of B2B Growth Co, international speaker, and co-author of two books on LinkedIn strategy: Business Gold and The LinkedIn Branding Book: Power of Two. With over two decades in B2B sales and more than a decade specialising in LinkedIn, Michelle helps businesses and entrepreneurs turn LinkedIn into a trusted, practical channel for growth. She hosts Social Media for B2B Growth, one of the most respected LinkedIn strategy podcasts globally, and is known for practical, no-hype advice that actually works.
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