Lieke talks to Jeroen about why he decided to "leave academia". Turns out, laboratory experiments didn't feel real enough for him. Listen to what that means in this episode.


Here is the link to the study that compares lab studies to "real-world behavior". (https://doi.org/10.1287/mnsc.2017.2908)


And no, that was not really Hemingway's writing routine...

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