It's summer, which means it's busy season — and if you're reading this between fittings with a lukewarm coffee and a half-eaten granola bar, this episode was made for you. Nadine sits down with Cortnie Dee, a Dallas florist and systems consultant for wedding entrepreneurs, to talk about the b-word every wedding pro knows too well: burnout.
Cortnie has worn just about every hat in this industry — wedding photographer at 17, florist, marketing lead for a floral department that grew to $6 million — and she's seen burnout at every level. Now she helps creative business owners build the systems that get them back to the dinner table on time. (Also, she has fabulous bangs. This is discussed at length. You're welcome.)
In this episode:
Why the half-turkey-sandwich-at-9pm #hustle post is NOT the badge of honor we think it is
The very first step out of the burnout pit: take a beat and get clear on your priorities
How to train clients on communication boundaries from the very first consultation (because if you answer that 7pm email once, you've answered it forever)
Figuring out YOUR bandwidth: why there's no magic number of bookings, and how to calculate the hidden hours behind every fitting
Automation without losing your voice: canned emails don't have to sound canned
Cortnie's hot take on minimums and the overuse of the word "luxury" 🔥
Redefining success so it doesn't come with a wrist brace and a hustle hashtag
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