How BIG Game Publishers Use Twitch, Reddit, X for MASSIVE Games Growth (w Gamesight)

Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized.

We sit down with two of Gamesight's finest – CEO Adam Lieb and Head of Data & Measurement Christian Thomas – to discuss some of the key takeaways in the report!

CHAPTERS

00:00 – Opening

02:15 – Meet Gamesight!

05:45 – Performance vs. Brand Marketing

10:44 – Key Performance Marketing Trends

19:13 – Twitch & YouTube: Game Marketing Powerhouses

26:35 – Reddit: A Rising Star in Game Marketing

32:29 – X (Twitter): A Game Marketing Dark Horse

39:37 – The Growing Role of Influencers

45:35 – Closing

♦ Get the full report here.

♦ Head to upptic.com for all your game marketing needs!