GI Joe is the codename for Hasbro's daring toy brand. Its purpose upon revival in the 1980s, to assault the wallets of parents and later adult collectors with plastic bric-a-brac. For a good half a decade, it was a VERY successful mission, aided and abetted by one of the most well-known examples of a cartoon acting as an advertisement for and a mythologizing of it. Robert Moody joins us to revisit one of the (somewhat intentionally?) campiest cartoons of the 1980s!
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