In this milestone episode, Dianna reflects on how the thinking evolved from quality methods to product development processes, to team dynamics, and ultimately to one central idea:
Quality during Design happens when teams align early and think together intentionally.
In this episode
- The question that has guided all 200 episodes
- Why good engineering teams still build products that miss the mark
- The evolution from tools → process → people → systems
- The "Design Fog" and why the earliest product decisions matter most
- What a backyard orchard taught Dianna about product development
- How brainwriting led to the ADEPT Framework
- Why the future of quality starts before engineering design begins
Featured ideas
- Design Fog
- ADEPT Framework
- Concept Space Model
- Brainwriting
- Early concept development
- Cross-functional alignment
- Building the right product before building the product right
Thank you
Whether this is your first episode or you've been listening since 2021, thank you for being part of the Quality During Design community. Your questions, conversations, and willingness to rethink product development have shaped this podcast as much as the ideas shared.
Here's to the next 200 episodes.
Send us a message
Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful.
Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours.
Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)
Connect with me: I'm most active on LinkedIn.
Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.
