EWA Undercurrent Podcast | Episode 5 - Yvon Chouinard & Craig Matthews

This episode was intended, like all our podcasts to be set in the environment where you would hope and maybe or maybe not expect to find our guests.  We were planning to meet in West Yellowstone and snowshoe into a favorite fishing location of Craig's on the Madison River.  

Alas, with COVID still looming, for the safety of our friends and everyone involved we reluctantly settled for a zoom call with both Craig and Yvon.  This may have been the first with the 2 of them together and we are so honored to have had the opportunity to do so.  



The timing was intended to be on the 20 year anniversary of 1% For the Planet, a crazy brilliant idea the two conjured up in an effort to change the way the world does business and how businesses engaged with the natural resources they are dependent upon.



We had the privilege of sitting down with Craig and Yvon to chat about the inception of 1% For The Planet, the precedent it set and where it's heading.  

This is a very special anniversary episode. 

About Host | Dave McCoy:

Raised in Eugene, Oregon, my stomping grounds were of legendary namesake; the Deschutes, McKenzie and North Umpqua Rivers among others. I quickly discovered the thrill of having a fish on but was always in awe of my surroundings. My early exposure to water in all forms led me away from fly fishing to pursue a career as a ski race coach but was always mindful of what fly fishing brought to my life. I have a habit of relentlessly pursuing the effort to exceed expectations and create a more inclusive narrative for this sport.