In this episode, Lech Guzowski is joined by Misha Jonathan Cogan, Chief Commercial Officer at Simtex, to dive into the constant nature of change and how it affects all aspects of life, particularly business. Mish shares his journey of transitioning a company from B2C to B2B during the pandemic, discussing the challenges and strategies involved. He also shares his insights on navigating significant changes, handling unforeseen challenges such as the COVID-19 pandemic and the Israel conflict, and the importance of resilience and adaptability.
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