George Fraser, CEO of Fivetran and dbt Labs, breaks down why most companies are paying a 10 to 20 times markup to process data that would fit on a phone. He explains the benchmark he ran on an iPhone 17 Pro that kept pace with a cloud cluster renting at $17 an hour, why the cost of compute has fallen 10x in a decade while prices have not, and the distinction most buyers miss: companies have large data but small queries, and a single query almost always fits on a single machine. George also dives into why wiring AI agents directly into every system of record through APIs is too slow to work, why he treats knowledge graphs as a trivial relabeling of what a clean schema already does, and why vendors that lock customers out of their own data always lose that fight. Finally, he argues the cost of intelligence is halving every month, and that no company should ever hand back the copy of its own data.
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