The moment you get a team, the job quietly changes, and nobody hands you the new rules.
You go from being brilliant at the work to being responsible for other people's. And if you're anything like I was, your instinct is to get more involved. More input, more time, more of you. It feels like good leadership. It's actually the fastest way to become the bottleneck your whole team has to work around.
This week I'm getting honest about what years of leading marketing teams, getting it wrong and slowly getting it right, has actually taught me about the job nobody trains you for. What your team needs from you almost never looks like what keeps you busy on their behalf. And it's almost certainly not more of you.
If you lead people, or you're about to, this is the episode I wish someone had handed me before my first direct report.
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