Six years ago, Christopher Marquis wrote that the B Corp movement was remaking capitalism. Today the movement is twenty years old, ten thousand companies strong, and in the middle of a reckoning.
Marquis, Sinyi Professor at Cambridge Judge Business School and author of Better Business, Mao and Markets and The Profiteers, joins the show to talk straight. Why the Dr. Bronner's exit and the Nespresso certification forced B Lab to tighten its standards. Why a company's positives can no longer outweigh its negatives. Why regulation catching up is not a threat to B Corp but the highest form of success.
We also go where few sustainability conversations dare: China's dominance in clean energy despite its authoritarianism, the risk of a K-shaped world that leaves the Global South behind, and where Africa really stands.
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