Do only business coaches make money? Nope. Welcome to a brand-new season of the Coach Pony Get Paid to Coach podcast! This season, we're going deep on five wildly different coaching niches (that AREN’T business coaching) to prove you can get paid to coach — and design the life you want — in almost any niche, from 7 figures to part-time.
First up: Coach Pony founder Christie Mims sits down with Kate Bee, founder of The Sober School. Kate is a former BBC journalist turned certified life coach who helps women stop drinking and start living — without shame, labels, or deprivation. Her flagship program, Getting Unstuck, has helped more than 4,000 women change their relationship with alcohol.
Kate doesn't coach one-on-one at all. Instead, she built her whole business on a group cohort model with a monthly membership on the back end. She shares exactly how it works, what it costs, how she markets it, and the newspaper she picked up on a train that got the whole thing started.
Listen to the full episode to hear about:
–How Kate turned her own struggle with alcohol into a coaching niche nobody was serving online
–The random newspaper and the £4,000 grant that funded her launch
–Her business model: a 6-week cohort program £497 plus a £35/month membership that about half her clients join
–Why recurring revenue matters once you have a team and overhead
–How she markets today (Google and Facebook ads, plus a weekly video blog) and why new coaches should NOT start with ads
–Her biggest early mistake: no marketing help, and being too text heavy
–The one thing she did right from day one: building an email list (and ending every email with a question) –What she did when her editor told her "8 out of 10 businesses fail"
–How a part-time job gave her the runway to go full time
–Kate's advice for any coach who doesn't feel "ready" yet
To learn more about Kate Bee:
Find Kate at The Sober School website
Check out Kate at The Sober School on Instagram
To learn more about Christie Mims:
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