Beyond the Purchase: The New Rules of Customer Loyalty

In this episode, guest host Catherine Espada is joined by Gina Potenza, Senior Partner Program & Strategy Manger at Klayvio, and Nadine Hawel, Senior Email & Mobile Marketing Specialist from Americaeagle.com. They discuss the post-purchase journey, using AI to create more relevant customer interactions, choosing the right channels for each customer, and how brands can bring email, SMS, social, and customer service together to create a truly connected experience.

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Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube

Catherine Espada: LinkedIn

Gina Potenza: LinkedIn

Nadine Hawel: LinkedIn

Resources: Klaviyo Consulting & Email Marketing | Klayvio - Website