Alex Smith is a strategist, writer, and advisor to CEOs and founders. He is the founder of Basic Arts, and he helps create brands that stand alone in their markets and bring true value to people. It’s my goal to increase strategic understanding and expertise among founders since it’s not only widely misunderstood but often completely overlooked.


DOTS PODCAST ON ALL PLATFORMS

YouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5O


Spotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099 


Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269  


Anchor: https://podcasters.spotify.com/pod/show/paulsyng


READ PLATONIC BLOG

https://paulsyng.com/blog/


NEED HELP WITH A COMPLEX CHALLENGE? 

https://paulsyng.com


SPEAKER LINKS

Host, Paul Syng:

https://x.com/paulsyng

https://www.linkedin.com/in/paulsyng/


Guest, Alex Smith:

https://www.linkedin.com/in/alex-m-h-smith/


00:00:00 Meet Alex, monetize your quirks

00:03:42 Alex's unconventional path to strategy

00:15:03 An act of mischief

00:28:07 Elephant, monkey and a fish climb a tree

00:35:34 No one is buying strategy

00:43:15 What is 'strategy' and understanding founder motivations

00:55:33 Understand the person and their context first

01:05:17 Positioning and Simon Sinek's 'Why?'

01:14:26 Fame ≠ expertise

01:32:05 How Alex built an audience of 90k on LinkedIn

01:48:47 3001 Questions all about me

Podden och tillhörande omslagsbild på den här sidan tillhör Paul Syng. Innehållet i podden är skapat av Paul Syng och inte av, eller tillsammans med, Poddtoppen.