Today, Matt speaks with Peter Reinhardt, co-founder and CEO of Charm Industrial, about one of the most ambitious bets in climate tech: putting carbon back underground permanently. Peter explains how Charm takes wood from wildfire thinning projects in the Colorado Rockies, converts it into bio-oil through a process called pyrolysis, and injects that carbon-rich liquid deep into sandstone formations in Louisiana — where it stays for millennia. They discuss the cost curve challenge, why most carbon offsets are ineffective, what it actually takes to scale carbon removal, and the bipartisan legislation that could unlock wildfire biomass as a climate solution. Peter also shares why California’s regulatory environment has been a barrier, how AI is helping Charm’s frontline teams, and where he sees the industry heading by 2030.
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Peter’s Bio:
Peter Reinhardt is the co-founder and CEO of Charm Industrial, a carbon removal company with a simple but ambitious mission: put carbon back underground permanently. After co-founding Segment — a customer data platform acquired by Twilio for $3.2 billion in 2020 — Peter pivoted to climate, founding Charm in 2018. The idea: take agricultural waste that would otherwise rot or burn and release CO₂, convert it into a stable liquid, and inject it deep underground where it stays forever. With customers including Stripe, Microsoft, Google, JPMorgan Chase, and TD Bank, Charm has delivered more permanent carbon removals than the rest of the direct air capture industry combined. Peter holds a degree in aerospace engineering from MIT.
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