Alex Perry is doing something unusual: he's a young man building a women's health-led underwear brand, and talking openly about menopause, mastectomy recovery and vulval health while he does it.
In this conversation, Emma and Alex explore:
How his company, Alexander Clementine pivoted from a sustainable fashion focus into women's health after customer reviews and his own mum's breast cancer journey revealed an unmet need
Why use seaweed (and specifically Icelandic seaweed harvested every four years) to make a fabric naturally antibacterial, anti-odour, temperature-regulating, moisture-wicking, hypoallergenic and rich in antioxidants
The environmental case against synthetic underwear, and why fibres made from petrochemicals are particularly concerning in a menopause context (carcinogens, hormone disruptors, trapped heat and moisture)
"Menopause-washing" — how to read the label and spot brands cashing in without using fabrics that actually help
How the underwear helps with external-facing symptoms of menopause — hot flushes, heightened sensitivity, dry and itchy skin, vulval discomfort — and where it fits in breast cancer recovery (two-to-four weeks post-surgery, not as an immediate post-surgical compression bra)
Why Alex believes men need to be part of the menopause conversation — and the response he's had from men his own age (spoiler: most know nothing about it)
Links & Resources
Alexander Clementine website: alexanderclementine.com
Instagram: @alexanderclementine (search Alexander Clementine)
Note: Alex kindly gifted me a sample crop bra to try ahead of recording — there's no paid sponsorship, and as regular listeners know, I rarely talk about products on the podcast unless I've used them myself.
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