Today we have guests! Joining us on the show today is Matt Stratton, Senior Vice President of Marketing at Tinker Federal Credit Union, and Chris Weigl, Marketing Manager at Community Federal Credit Union. We’re getting their perspectives on marketing challenges, opportunities, and strategies within the credit union industry.
We’re asking Matt and Chris how they advocate for growing the role and importance of marketing and branding in their credit unions. We discuss how marketing drives results (even when you can’t always measure them) and how to balance trying new things to grow the credit union while still preserving their reputation and remaining loyal to current members.
Learn more about Braid Creative at www.braidcreative.com and follow us on Instagram @braidcreative
1:20 meet our guests, Chris Weigl and Matt Stratton
3:15 wearing an executive hat and a marketing hat
8:35 try out a new idea through a pilot program
10:38 measuring "branding results"
13:37 measuring interaction, engagement and participation
14:35 sharing results when they aren't great
19:35 the benefits of honesty within your marketing team
21:56 how to decide when to update creative or stay the course
27:35 the expansion of credit union membership has made credit union branding more important
31:30 what has stayed consistent in the credit union industry the past 30 years?
35:21 camaraderie among credit unions
39:55 Matt's best advice for credit union marketers
42:43 Chris' best advice for credit union marketers
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