COPYWRITER 101: How a single mum became a media and entrepreneurial superstar with Boost Juice founder, Janine Allis.

Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate.

In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don’t want to do, building a culture and asking the questions others are too afraid to ask.

This conversation digs into the realities most founders don’t talk about:

• the loneliness of leadership 
• separating friendship from business
• making tough calls when you’ve hired the wrong person
• raising your public profile
• being taken advantage of and turning adversity into advantage
• why not everyone is cut out to run their own business   
• why the person you marry will be the most important partner you’ll ever have
• how to move past ‘feelings’, and focus on responsibility
• the benefits of having a high profile and how to build a personal brand.

For copywriters and content creators building a new business or growing an established business, this episode is for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.