After selling Beast Gear, I thought I’d finished my story as a founder. What happened next was a lesson in what can go wrong after an exit. The aggregator who took over nearly ran the brand into the ground. I had to step back in, roll up my sleeves, and fight to rescue the business I’d poured my life into. In this episode, I tell the truth about what it’s really like to sell your brand, how it can go off the rails, and what I did to put things right. If you’re serious about building and protecting your brand, you need to hear what happens behind the scenes.
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