Liam Boogar-Azoulay, the Director of Global Marketing 360Learning shared his mental models for driving growth with Brand and his playbook for generating zero-cost pipeline.
These are born out of his experience, advizing dozens of startups and leading Brand at three hypergrowth startups.
When Liam joined 360Learning, only 7% of the sales pipeline was organic.. everything else was paid advertising... i.e. millions of $ spent on ads every year.
Just one year later, FREE organic pipeline accounts for >50% 😑
You don't get there by chance.. You need to have a playbook.
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