Daniel Farrell is the founder and CEO of Onlook, the developer tool for designers.

After watching great ideas get flattened between the mockup and the merge for over a decade, Daniel spent years helping scale companies like Bird and DIMO before building the tool he wished existed all along – one that gives designers the power to bend code into a new creative medium.

From the conversation

Books

• Alchemy by Rory Sutherland — https://link.amazon/B01DjxobL

• Build by Tony Fadell — https://link.amazon/B04xTNfZy

• Creative Selection by Ken Kocienda — https://link.amazon/B05FcD3La

• Good Strategy Bad Strategy by Richard Rumelt — https://link.amazon/B07VI1xd4

• Looking for a Story by Noel Rubinton — https://link.amazon/B04UnUC5K

• Ogilvy on Advertising by David Ogilvy — https://link.amazon/B0bPhui0f

• The Book of Five Rings by Miyamoto Musashi — https://link.amazon/B0aBDMdcK

• The Thousand Crimes of Ming Tsu by Tom Lin — https://link.amazon/B063TVx6j

Talks and essays

• “A Conversation with Jony Ive” at Stripe — https://youtu.be/wLb9g_8r-mE

• “Before the Startup” by Paul Graham — https://paulgraham.com/before.html

• “How Art, Technology and Design Inform Creative Leaders” by John Maeda — https://youtu.be/WAuDCOl9qrk

Studios and designers

• Alex McDowell — https://www.designdisciplin.com/p/alex-mcdowell

• Alexander Diner — https://dribbble.com/alexanderdiner

• Ben South Lee — https://x.com/bnj

• Kelly Wearstler — https://kellywearstler.com

• The Office of Ordinary Things — https://ot.studio

• Wiseman Editing — https://wisemanediting.com

Tools and creative influences

• Balsamiq — https://balsamiq.com

• GIMP — https://gimp.org

• Linear — https://linear.app

• Team Fortress 2 — https://teamfortress.com

Podcasts

• Dive Club by Ridd — https://www.dive.club

• Ridd on Design Discipline — https://www.designdisciplin.com/p/ridd

———

https://onlook.com | https://twitter.com/D_R_Farrell | https://danielrfarrell.com



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