Nick Bruce of Wisecrackers Comedy Club on How to Develop Brand Recognition for Your Club (S4:E4)

In this week's episode, I pivot and look at the first of three independently owned clubs in Pennsylvania and what it takes to build, grow and run a comedy club. Nick Bruce (Wisecrackers Mohegan & State College) talked to me about being a second generation owner of the family business. We talk about the history of the club, the stress of running a club how Nick manages costs while trying to find new ways to generate revenue. We end on advice for someone looking to open their own comedy club.

Links from the episode: Wisecrackers Website: wisecrackers.biz Wisecrackers Facebook: https://www.facebook.com/wisecrackers... Twitter: @wisecrackerscc687 Instagram: @wisecrackerscomedy

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Marc's Website: marcstaud.com Marc's Instagram: @staudcomedy Marc's Facebook: https://www.facebook.com/marc.stauude...

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Chapters: 0:53 Nick's Office 02:12 Wisecrackers' History 07:30 Taking Over the Family Business 15:19 Owning a Club vs Partnering with a Casino 18:55 The Stress of Running a Comedy Club 22:27 WILO of a Comedy Producer 28:25 Managing Costs/How Costs are Determined 35:45 The Gallagher Story 41:00 Revenue Streams 53:10 Talking about Waste 56:00 Marketing the Club 1:05:37 Craziest Comic Story 1:13:15 Talking about the New Room/How to Get Booked 1:16:12 Advice on Opening Your Own Room 1:17:55 Closing Thoughts