Creating Her Own Luck: The Business, the Rebrand, and the Bar She Set for Herself with Les Alfred.

Charlie's Toolbox is an institution for women choosing themselves, and this episode is proof of what that choice can actually build.

This episode sits down with Les Alfred, host of She's So Lucky and former host of Balanced Black Girl, who spent eleven years building a career in wellness before turning that experience into a media company built entirely on her own definitions of success. She walks through the real bar she set for herself before she let herself quit a job, the first dollar her show ever made and where it came from, and the decision to retire a brand that was already winning because it had stopped being true to what she wanted. She also breaks down what actually pays in this business versus what people assume pays, and what it really means to create your own luck rather than wait for it.

This conversation is proof that the life on the other side of choosing yourself has actual numbers attached to it, and Les hands over the ones that mattered most to her.

Follow along with Les and She's So Lucky here: https://www.shessoluckypodcast.com/

If this conversation moves something in you, that is exactly what Charlie's Toolbox exists for. Join the community https://linktr.ee/charliestoolbox of over 100,000 women choosing themselves at charliestoolbox.com subscribe to the Substack for the frameworks behind every episode and follow along on Instagram and TikTok for the conversations that continue long after this one ends.