The Real Innovation Wasn't Face Recognition - It Was Liveness

Joe talks with Andrew Bud, founder of iProov, about how an engineer’s career across mobile communications, payments, and identity led to one of the early liveness technologies for secure remote authentication. The conversation ranges from entrepreneurship and resilience to deepfakes, digital identity wallets, and why proving a real human is present is becoming central to cybersecurity.

00:00 The Importance of Family and Presence
03:44 Andrew Bud's Journey in Technology
09:40 The Entrepreneurial Mindset and Necessity
15:28 Conviction vs. Delusion in Entrepreneurship
23:11 Innovating Trust: The Birth of iProve
27:55 Discovering the Core Problem
29:17 The Rise of Authentication Technology
30:26 Deepfakes and the Evolution of Threats
35:19 The Challenge of Deepfake Detection
38:56 Attribution and Accountability in the Digital Age
44:51 Identity as a Defense Mechanism
49:22 Cybersecurity and National Defense

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