If you've been on an email platform for years and feel like you're managing your list on vibes and surface metrics, this episode is going to hit differently. I've been on Kit since 2016 and I thought I had a solid handle on what was happening in my account. What I found when I connected the Kit MCP to Claude stopped me in my tracks. Some of it was validating. A lot of it was uncomfortable. All of it was useful.
Today I'm walking you through seven specific things I did inside my own Kit account using the Kit MCP, what I found, and what I built because of it.
In Today’s Episode We Discuss:
- What an MCP actually is and why it changes everything
- Cleaning up over 1,200 tags
- Analyzing broadcast performance to find patterns I couldn't see before
- Building a daily campaign idea system from live data
- Building an account audit dashboard and a daily campaign idea system from live data
- Understanding unsubscribes as a financial picture
- Replacing Zapier automations with Claude Cowork workflows
- Generating campaign ideas directly from subscriber and performance data
Resources Mentioned:
Start your free 14-day trial with Kit and have access to the MCP from day one. Available on all paid Kit plans.
Learn more about Claude Cowork, the desktop tool I use to run multi-step automated workflows without Zapier.
Explore Airtable, the tool I use to build my product library and connect it to my daily email campaign system.
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Kit Email Marketing Service Provider
The email platform serious creators build on
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