This October marks our third year of Soul Speaks, my flagship event. This year we welcomed 200 guests, with headliners Roxie Nafousi, Nick James, Lisa Johnson, and Amy Atkinson.
As an events host, people see the polished version. The stage, the lighting, the applause.
At the start of this year, I made a decision. Film all of it.
Not the highlight reel. The real one. The one where the methodology I teach every single day got tested in real time, with real stakes, building toward a room of 200 founders.
This episode is the behind the scenes of everything that led up to that room. The rebrand. The podcast launch. The months of building. The moment I realised I'd been undercharging by thousands, and what it took to change that. The night I sat in front of a blank screen at midnight wondering if I'd lost the plot, and showed up anyway.
Both things were true this year. It was the hardest and the most aligned I've ever felt.
If you're a founder who knows your voice is your most powerful asset and you're ready to use it at the level you're capable of, this is for you.
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