How do you get people talking about you (in a good way) when you're not in the room?
We all know that person whose name pops up everywhere, often before we've ever met them.
Or when you ask for a referral and everyone recommends the same person to you.
If you're curious what makes them so memorable and referable, and better yet how you become that person yourself, that's what we break down on this week's episode of the Simplify to Scale Show.
I am joined by Michael Roderick, the CEO of Small Pond Enterprises and an expert in thought leadership, brand positioning, and relationship building, to talk about what it takes to become someone people remember, recommend, and want to connect with, including:
- What makes you easy to refer and remember long after a conversation
- Simple shifts to make your expertise more accessible
- The difference between aspirational and excellence buyers
- Understanding how you're naturally wired to grow your business
- How to make your messaging memorable and shareable
If you want to create an unforgettable message that makes it simple for people to naturally think of you, talk about you, and introduce you to others, you won't want to miss this episode.
Links
Founders: Are you ready to get out of the day-to-day operations of your business?
Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.
Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.
Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction
Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?
Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.
Learn more at https://www.strategicopsinstitute.com/certification
Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?
Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.
Learn more at https://www.strategicopsinstitute.com/collective
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.
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