In this episode Coach JVB sits down with StrongFormula student Julie, who joined the program in June 2025 and in just four months has completely transformed her coaching business.

Julie went from working long hours on the gym floor to building a thriving online coaching business with 27 clients and hitting her first $10K month — all without sacrificing her freedom or sanity.

 

Inside this conversation, you’ll hear:

  • What her business and life looked like before joining StrongFormula
  • How she used the StrongFormula framework to build her signature “ReFrame” program
  • The 9-word email that signed her first 10 clients instantly
  • How she set up her one-pager offer, assets, and systems to scale fast
  • The biggest mindset shifts that helped her move from trainer to CEO
  • What her business looks like now — and what’s next on her journey

 

Whether you’re a coach still trading hours for dollars or dreaming of building your own online program, this episode is proof that the StrongFormula system works — when you commit, implement, and believe in your vision.

 

Connect with Jenny (Coach JVB)

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