The creator role has changed - and not just in how content looks, but in what it demands from the people behind it. 

In this episode of Inside the Creator Economy, we sit down with Norwegian creator Elisabeth Asserson Ingebrigtsen to unpack what it actually means to build a personal brand today, beyond aesthetics, algorithms and surface-level engagement. 

We talk about the shift from being “polished” to being personal, and the pressure that comes with it. Because the more you share, the more you grow… but also, the more is expected of you. 

We cover: 

  • Why she doesn’t identify with the term influencer, and what she sees her role as instead 
  • How expectations on creators have fundamentally changed over the past few years
  • The tension between growth, authenticity and personal boundaries 
  • What brands still get wrong when working with creators, and why control often backfires 
  • Why people today don’t just want products, they want to be part of something  

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