In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode.
Chapters 📌
[00:00:00] Intro
[00:02:04] Four-way podcast dynamics.
[00:06:40] Game soft launch strategies.
[00:09:42] Soft launch strategies.
[00:12:22] Soft launch countries for games.
[00:15:33] Soft launch strategies.
[00:20:40] Ratings in mobile app industry.
[00:22:54] Games activating users effectively.
[00:27:29] User age in gaming apps.
[00:30:31] Banking app user experience.
[00:35:18] Community building in gaming.
[00:37:40] Importance of community for growth.
[00:41:40] Monetizing high-spending app users.
[00:44:33] Web-to-app transition strategies.
[00:49:28] Driving web traffic benefits.
[00:52:05] Targeting younger audiences in gaming.
[00:55:23] Targeting older demographics in marketing.
[00:59:27] Diversifying pricing and revenue streams.
[01:03:36] Web-based Google Play for PC.
[01:04:50] The future of apps vs. browsers.
[01:08:34] Community engagement in marketing.
[01:14:47] Full-person podcast challenges.
🖇 Follow links 🖇
👉 Marcus Burke on Linkedin
👉 Stuart Devereux on Linkedin
👉 Jake Mayell on Linkedin
👉 Yoann Pavy on Linkedin
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝
That's how we grow.
See you next week!
