Japan Matcha Grows | PG Tips Adds Tea | Kenya Specialty Tea

Kagoshima Expands Matcha Processing | PG Tips Puts More Tea in the Bag to Win Back Britain | Kenya Accelerates Specialty Tea Diversification

NEWSMAKER – Vanessa Neo, Global Category Leader, Tetra Pak, Singapore

PLUS | The Next Chapter of Ready-to-Drink Tea |

Tetra Pak Global Category Leader Vanessa Neo discusses how innovation, functionality, and carton packaging are reshaping ready-to-drink tea. Rooted in tradition but highly adaptable, the category is evolving as consumer interest in wellness, hydration, premium experiences, and new flavors creates opportunities to reach new consumers and occasions.

In this SPOTLIGHT conversation, Neo discusses how functionality, premiumization, Asian-inspired innovation, and formats from milk teas to concentrates drive category growth. She also explains how aseptic cartons protect products, advance sustainability and distribution, and tell brand stories—making tea's versatility an everyday experience. | Podlink signup: https://pod.link/1549975153

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