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We talk with Justin Kamm, founder of North Star Farm, about transforming a blueberry farm in New York's Western Catskills into a wellness-focused glamping destination. Justin shares how a personal health journey inspired the concept—and how thoughtful design, authentic storytelling, and intentional guest experiences have become powerful drivers of direct bookings, repeat visits, and long-term brand loyalty.

In this episode, we discuss:

  •  transforming a working farm into a hospitality business that isn't dependent on commodity-crop economics 
  •  identifying three core guest segments and why destination positioning is critical 
  •  using professional photography and organic social media to increase direct bookings 
  •  turning a personal health crisis into a hospitality philosophy centered on healthy living 
  •  designing geodesic domes with superior ventilation, low- and zero-VOC materials, and healthier building products 
  •  overcoming the construction challenges of raw, sloped land, including foundations, utilities, septic systems, and winter conditions 
  •  streamlining operations with self-check-in, automated messaging, and a comprehensive digital guidebook 
  •  intentionally designing guest moments that create emotional connections, memorable experiences, and word-of-mouth marketing 
  •  prioritizing exceptional sleep quality and comfort—even when it comes at the expense of higher margins 
  •  balancing occupancy, ADR, and thoughtful expansion without losing the property's unique character 
  •  using sheep, humor, and storytelling to create a distinctive and memorable brand 

We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside.

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This podcast is powered by Sage Outdoor Advisory, the industry leaders in feasibility studies and appraisals. 

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